The Bhavan, UK.
Where the Students of Today become the Gurus of Tomorrow.
Client: Bharatiya Vidhya Bhavan, London | Date: Oct 2014 – Feb 2015
Project-Type: Brand strategy, brand identity, graphic design, brand name, strapline, copywriting, corporate stationery, digital and print marketing, venue branding, staff training on brand behaviour, campaign workshops and website concept.
Creative Team: Amy Beeson and Divya Venkatesh
The fresh new identity for The Bhavan an historic West London venue for Indian arts and culture, is certainly getting a lot of attention and looks sure to win over new audiences and fill its members, staff and students with an even greater sense of pride.
This brand development was a real 360° as it included brand strategy, digital, print and the venue itself combined with training for staff on how to live the brand.
We worked with them every step of the way to ensure the staff, students and members felt ownership of the brand. We spent time researching what The Bhavan meant to the people who spend time there and how it could reach out across communities.
The identity offers a fresh and culturally rich route for education communications as well as a chic and elegant corporate identity for the performance marketing which you can see on the Circle & District Lines on London’s Underground.