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Rooted Everyday

Many Paths, One Mediterranean.


Client: The Mava Foundation | Date: 2017 – Ongoing


Project-Type: Brand strategy, campaign name and brand language development, content strategy, content development and delivery across social media, digital communications and PR for international multilingual campaign.


Creative Team: Amy Beeson, Binita Walia, Divya Venkatesh

The M6 Communications core team is made up of five organisations from a wider partnership of 15 Mediterranean conservation NGOs funded by the MAVA Foundation. Our task was to create and deliver a communications strategy and marketing content that engages an international audience with culture, ecoregions, history and biodiversity of the Mediterranean.

We undertook research and project management to identify audience and competitive landscape. Ran workshops to co-create the values and main objectives for the brand before creating the Rooted Everyday identity.

We worked with the team to create the website, social media channels and content, key messages and an overarching narrative. We continue to support the project team on strategy, content development and PR across all channels and provide a full agency service.