Client: The Mava Foundation / Rooted Everyday | Date: 2019
Project-Type: Brand strategy, campaign name and brand language development, content strategy, content development and delivery across social media, digital communications and PR for international multilingual campaign.
Creative Team: Amy Beeson, Binita Walia, Divya Venkatesh
Our client wanted a way to engage with a new audience on the bounty and threats of biodiversity and culture in the Mediterranean. After pitching different ideas there was a clear winner to launch the #MedStoryPrize. We worked with the team to create a communications strategy and creative identity for the prize. Directed on the recruitment of judges and readers, created key messages and content for engaging writers and designed workshops to be delivered in schools.
We worked alongside the client to manage and create social media and website content, responded to enquiries, created all print and digital marketing tools and channels needed. We developed PR and media plans and set objectives and targets for project management and delivery.
The results are stunning. The prize has engaged new audiences in a multilingual international campaign and we’re incredibly proud of it.
See 2019 #MedStoryPrize winners and read their stories in a free eBook here: www.rootedeveryday.org/medstoryprize/shortlisted-authors/
“Taking a complex concept and making it understandable and appealing to the public is exactly what Wordsby Communications did for the Rooted Everyday campaign. With creativity, professionalism our brand and website is amazing.
It was wonderful seeing the Wordsby team work together tackling all aspects of a very well thought out campaign – from Divya’s inspiring artwork, to Amy’s creation of the concept and handling of logistics and technical aspects – leaving no loose ends and ensuring the smooth implementation every step of the way.”
Communications and Scientific Officer, Mediterranean Institute for Nature and Anthropos